Proud to sponsor the Schools Engagement Program
At Brighter we’re always looking to welcome new talent to our business, as well as to the wider M&E industry.
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That’s why we’ve jumped at the chance to be a sponsor of The Power of Events’ North West Hub for the Schools Engagement Programme which officially launches in Manchester on April 28.
The initiative’s aim, in its first year, is to reach more than 30,000 young people across the region, including Manchester, Liverpool and Cheshire, to highlight the exciting and diverse career opportunities within the world of events.
What is the School Engagement Program?
Since its inception in 2022, The Power of Events has made huge progress in helping to showcase the UK events industry.
Working across England, Scotland, Wales and Northern Ireland, it champions the seven core industry sectors and highlights the important social, cultural and economic contributions they all make.
Supported by more than 1,000 businesses, organisations and associations, the initiative piloted its Schools Engagement Programme in January 2024 which has since engaged more than 6,500 young people from 35 schools.
And with the new North West Hub being launched, it’s only going to increase the impact.
Why did we decide to sponsor it?
Paul Casement, Brighter’s Executive Director of Groups, Meetings and Events, has worked in travel and events all his career. He said:
“After all this time I still think events is the best industry in the world. Although technology plays a big part in what we do, it is still our people with their creativity which inspires great events. Talking to young people as they’re beginning to think about their chosen careers is a great initiative and I’d urge any industry professionals to support the schools engagement programme by becoming an ambassador. The North West region is a hotbed for live events. The opportunities are endless which is why we want Brighter and Clarity to play a part in this initiative. There are exciting times ahead for our industry so we’re in a perfect position to champion what we do and encourage the talent of tomorrow to join us on our journey together.”
Organisations and businesses from across the sectors have contributed financially to help develop The Power of Events platform, creating a place to show off the fantastic opportunities that events of all types create.
Want to know more?
Click here and you can find out how to become an ambassador too.