AI continues to boom
The interest of event organisers in using AI-powered solutions for real-time, multi-lingual communication is continuing to increase.
Article Contributors
Following recent research, a huge 94% of event professionals said they would be keen to use it as part of their live translation services at events.
That’s just one of the key findings of Interprefy who produced a report on why business event organisers use live translation services.
The research surveyed 1,000 key decision makers in events, marketing and project management companies from all over the world.
Throughout the world, English is the language used at a majority of events but there is a need for real-time translation to ensure international delegates don’t feel isolated.
And this real-time need has been accelerated by the hybrid working model, as well as teams being dotted around the world.
Improving audience accessibility is the top reason for using live translation services (65%), closely followed by improving audience engagement (61%).
The rate at which this AI-powered speech translation has been used since it was launched less than two years already sees 67% of event planners using it, with 58% using remote simultaneous interpretation (RSI) and just less than 54% using live multilingual captions.
From the report, it is clear that event planners want to ensure there are no language barriers in their events as they aim to enhance engagement between delegates.
Interprefy is a tech-enabled language service provider that offers multilingual communication solutions for meetings, events, and online platforms.
You can read its latest report in full here.